Questions
They are trying to understand something. They are in research mode and they need a clear, useful answer. If you are not providing it, someone else is.
Free ebook, The QCP Framework
Your marketing is talking to itself.
Most businesses spend more time crafting their message than understanding what their customer actually needs to hear. The QCP Framework closes that gap.
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Why most marketing misses
Right now, someone is searching for exactly what you offer.
Not your company name, a question they have, a comparison they are making and a problem they are trying to fix.
If your marketing is not showing up in those moments, it is not working, regardless of how good it looks.
The QCP Framework is built around one idea: before you say anything, understand what your customer is actually trying to do. Get that right and everything else follows.
The framework
Every customer, before they buy, is in one of three modes.
Comparisons
They have narrowed it down and they are choosing between options. This is where decisions get made. Most businesses have no presence here at all.
Problems
Something is not working and they need it fixed. Nobody buys a product. They buy a way out of a situation. Your marketing needs to speak to the situation, not the product.
What you will get
Everything you need to apply QCP to your business.
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- 01The intent gap, why most marketing misses and how to close it
- 02A full breakdown of Questions, Comparisons, and Problems with real examples
- 03A worked case study showing QCP applied to one business from start to finish
- 04A worksheet for each pillar you can complete in under 30 minutes
- 05A 30-day action plan to move from reading to doing
- 06A quick reference summary to keep at your desk
Is this for you?
Read this before you download.
This is for you if:
- +You run a business and your marketing feels like it is not connecting
- +You lead a marketing team and want a clearer framework for content strategy
- +You are a consultant or agency building content plans for clients
- +You know your product is good but struggle to articulate why it matters to the right people at the right time
This is not for you if:
- -You are looking for a quick-fix advertising playbook
- -You want templates you can use without thinking
- -You are not willing to spend 30 minutes on the worksheets
Marketing is not about saying more. It is about saying what matters, and showing up in the right place, at the right time, to say it.
About the author
Babajide Olowookere
Babajide Olowookere is a marketing strategist, author and digital builder who believes brands should behave like people: with clarity, purpose and empathy. He is the creator of the QCP Framework and author of Rule of Empathy and Marketing with Empathy.
He currently leads digital marketing and strategy at The Astute Group, is completing a MiniMBA in Marketing with Mark Ritson, and is an Associate of the Chartered Institute of Marketing. Born in Nigeria, shaped in South Africa and based in Scotland, he helps organisations close the gap between what they say and what customers need to hear.
FAQ
Questions readers ask before they download.
What is the QCP Framework?
QCP stands for Questions, Comparisons, Problems. It is a simple way to understand what customers are actually doing before they buy, the questions they ask, the alternatives they weigh, and the problems they are trying to solve, so your marketing meets them in those moments instead of talking past them.
Who is this ebook for?
Founders, marketers, product leaders, and consultants who feel their marketing is technically polished but is not moving the needle. If your messaging sounds like your competitors and your customers struggle to explain what you do, QCP gives you a clearer starting point.
How is QCP different from AIDA, AARRR, or other funnels?
Traditional funnels describe what you want the customer to do. QCP starts with what the customer is already doing. Instead of pushing prospects through stages, you map your message to the questions, comparisons, and problems already in their head.
How long does it take to read?
Most readers finish in under an hour. It is intentionally short and practical, with prompts you can apply to your own product the same day.
Do I need a big team or budget to use it?
No. QCP is a thinking tool, not a tech stack. A solo founder with a notebook can apply it as effectively as a team with a full martech suite.
Is the ebook really free?
Yes. Enter your email and the PDF downloads instantly. No payment, no upsell, no drip sequence designed to wear you down.
Start with the customer. Everything else follows.
The QCP Framework is free. Download it, use it, share it with someone who needs it.
PDF download link. No spam. Unsubscribe anytime.